BRIEF: ANR BBDO always aim at to make our work count, to make it meaningful. That’s our ingredient to make it stick, to make it rememberable. Make us remember you.
EARS > EYES
People who are blind has a much better hearing then people who can see. So who better to be the first to have a taste of the new song from Kent. But not even their ears will get to hear the first notes. Blind people have another heightened gift though, the tip of their fingers.
Five selected Kent-super fans get to read the lyrics in the braille alphabet. But we don’t stop there. The beat and prominent features of the song is 3D printed into a vinyl record giving the tip of the finger a feeling of the song as it revolves.
In stage two a small campaign site is set up and when you drag the mouse over the braille lyrics the words are read out a loud.
Music is for the ears. Not for the eyes.